|YOU SNOOZE -- YOU LOSE,
by Patrick Anderson - Author of Right On The Money
The word is out... for
the past two weeks the experts have been taking advantage of a change
in Domain Name regulations that allows up to 67 characters in domain names.
Since 1993, Network Solutions
has registered more than 3.4 million domain names -- all limited to 26
characters. Now that their exclusive government contract is ending, competitors
have tossed this artificial limit and are allowing longer names.
I did some digging into
the original name space RFC to assure myself that the longer names were
valid. To quote the RFC, "The labels must follow the rules for ARPANET
host names. They must start with a letter, end with a letter or digit,
and have as interior characters only letters, digits, and hyphen. There
are also some restrictions on the length. Labels must be 63 characters
With this in mind, my
advice is to keep your domain name to 63 characters for maximum compatibility.
WHY ARE LONGER DOMAIN
"As we've frequently reported
in our SE Book & Newsletter, placing keywords right in your domain
name can give your site a major boost on search engines. We've also reported
that some engines (like Infoseek & Excite) are no longer accepting
sub-directory pages. This is one of the reasons the smart marketing pros
have been buying keyword-phrase domain names. They use them as doorway
pages to boost traffic to their sites." says Stephen
Mahaney, author of The Unfair Advantage Book on Winning the Search Engine
Campbell points out, in Nothing But 'Net, "The reason we want
keywords in the domain name is that search engines often get 'tuned' to
find, and give better positioning to, domains with keywords in them."
He goes on to mention
examples like phone-phones.com and mobile-cellular.com, then notes that
"After some experimentation the hyphenated domains did slightly better
in search results than the non hyphenated ones. The hyphen seems to act
as a delimiter."
I just talked to Marlon
Sanders, author of The Amazing Formula that Sells Products Like Crazy,
who told me "I just registered seven domain names today. This blows my
mind! My competitors are going to freak out when they see some of the domain
names I snagged... Plus I grabbed a number of primo words for the search
engines. You should do the same thing immediately."
Dunn, author of Winning the Affiliate Game, sent out a memo to his
affiliates advising "To get on top of the search engines, one of the critical
keys is a good domain name LOADED with keywords." Declan gives several
examples such as:
Declan goes on to say
"this news is spreading among WebMasters, SearchEngine Meisters, Internet
marketers, and big corporations. Don't wait."
Rudl, President of The Internet Marketing Center, also told his
readers of the news, saying "When I say this is time sensitive, I AM VERY
SERIOUS. If you do not jump on the bandwagon now, and if you even wait
a few weeks... you are going to lose out. All of the ".com" domain names
that are in demand over 26 characters are going to be registered.
(And trust me, there
are a lot!)"
Audette's I-Search Discussion List, included a new post by the search
engine expert, Webmaster T, who explained "Having a domain name with keywords
in it is very important as it seems almost all engines are parsing URLs.
Not only is the domain name important but also the directory and file names
are definitely important."
I have been registering
hyphenated domains for our clients over the past year. It works. The past
two weeks we have been quietly grabbing several VERY HOT, very long, hyphenated
If you don't want to get
left behind, get your keyword stuffed long domain name right away!
Here's an excerpt from
Mahaney's Unfair Advantage Newsletter:
(reprinted with permission)
Flash Alert - too important
to wait till January...
There's a buying frenzy
going on! And, if we waited for the January issue of Search Engine
News to tell you about it you'd have reason to think that we waited too
long. The change means that you (or anyone) can now register long (KEYWORD
RICH) domain names like...
These are exactly the
types of domain names that search engines like and, as of yesterday, they
were all available -- both WITH and WITHOUT the dashes! (FYI, search engines
like the dashes slightly better while people prefer the domains without.
When in doubt, take both).
Anyway, this change is
HUGE. It represents both a marketing opportunity and a search engine placement
opportunity not unlike the days when the web was new. It means that strategic
KEYWORD PHRASES that were previously too long can now be registered. AND,
they can be placed directly in the path of the search engines.
There you have it... the
biggest news to hit the web in a long time.